LG Virtual Showroom

Welcome to the Virtual Showroom, an interactive pseudo-3D tour of LG’s commercial displays. LG sought to differentiate itself from its competitors with a cutting edge, user-guided, experiential sales tool that also serves as a hub for their commercial offering resources. 3D renders illustrate the real displays in a variety of industry environments that the user can navigate through based on their market segments.

Built with repurposed panorama and architectural tour software, the showroom is an efficiently designed, scalable, and responsive-friendly web experience with room for growth into different market segments as LG’s offerings expand.