SOA, Society of Leaders

The “Society of” campaign was developed to generate interest in the career of actuaries, featuring inspiring individuals with their stories and putting faces behind the profession. The Problem Solvers microsite was a segment of the campaign created to promote the SOA crediting body’s new certification offerings, and utilized footage, creative assets, and look/feel from the parent campaign to create a cohesive and economic promotional website.

Custom developed from the ground up to be modern, animated, and fully responsive, the microsite is both an aesthetic and informational resource that supports the “Society of” campaign.